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Using Data to Remain Relevant
Those who work with industry/sector associations are aware of how critical it is to be able to leverage publicly available data. This is very useful to help figure out the challenges that their members are facing.
Even with the efficiency of sharing and collaborating through the use of the internet, there is a constant struggle to ensure longevity by remaining relevant in their industry.
With the constant and hectic changes experienced in modern times, the information provided in member surveys is often obsolete by the time the results are compiled and analyzed.
The solution is to make use of real-time dashboards that can provide fresh information on the hot topics that the members are dealing with, and this ensures that the data can be used properly. Not to mention, it helps skip the process of bombarding members with surveys and questions.
The main factor to consider is that data is essential for any organization that wants to remain relevant and leveraging technology to monitor publicly available data is the answer to that problem.