While it’s sometimes difficult to quantify the value provided by the associations that you belong to, it’s worth trying to do just this. The 5 categories of benefits listed above can form the basis of this evaluation.
If you can honestly say that the payback to you
greatly exceeds the cost of membership, then you are clearly engaged with an association that is a great fit for you.
If you see a cost/benefit gap, then it is important that you provide feedback their member relations staff, perhaps offering up some suggestions regarding how they can improve value to their members. Chances are, they will be grateful for your feedback! Not only will you benefit from any new offerings, but so will your peers.
I personally belong to several associations, including CAMA
, and am happy to report that the value provided indeed far exceeds the cost. Particularly, I’m a huge fan of their annual conference that provides excellent networking opportunities, allowing me to reconnect with customers. I always love to hear about both their successes and their current challenges.